Key Takeaways: Statista’s Dossier on Content Marketing Worldwide.

The Statista dossier provides statistical information and insights on Content Marketing.

Content marketing revenue worldwide from 2018 to 2026 (in billion U.S. dollars)

In 2021, global content marketing industry revenue was estimated at roughly 66 billion U.S. dollars. The source projected that it would increase to 76 billion in 2022 and that it would continue growing over the further years to reach 137 billion in 2026.

Survey Name: Content Marketing Industry: Global Opportunity Analysis and Industry Forecast, 2020–2027

Content marketing technologies used worldwide

Technologies used to support content marketing efforts according to marketing professionals worldwide in 2020

statista_content_maraketing_technology-support

During a survey conducted in 2020, 52 percent of responding marketing professionals said they used a content management system (CMS) to leverage their content marketing efforts, while nearly 90 percent said they utilized website analytics tools for the same purpose.

Most important content marketing areas for B2B marketers worldwide in 2022

Leading areas of interest for B2B content marketers worldwide 2022

During a July 2021 survey among B2B marketers worldwide, 62 percent of respondents said changes to search engine optimization (SEO) and search algorithms were areas that would be most important between 2021 and 2022. Data management and analytics were cited as most important area by 50 percent of respondents, while 44 percent cited content marketing as a revenue center.

Source: 12th Annual B2B Content Marketing: Benchmarks, Budgets and Trends Insights for 2022

Content marketing budget allocation worldwide 2021, by target

During a late 2021 survey carried out among professionals involved in content marketing, it was found that 58 percent invested parts of their content budget in hiring content creators and/or agencies; 51 percent said that they spent money on content management tools and another 36 percent on analytics tools.

statista_content_maraketing_budget_allocation

Source: Fix the Media

Goals of content marketing worldwide 2021

During a November 2021 survey carried out among professionals involved in content marketing, 88 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customer was a target for 50 percent of respondents.

Source: Content Matter Report 2022

Leading goals of business-to-consumer (B2C) content marketing worldwide as of November 2021

Goals of B2C content marketing worldwide 2021

During a November 2021 survey carried out among professionals involved in business-to-consumer (B2C) content marketing, 84 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for 60 percent of respondents.

Source: Content Matter Report 2022

Leading goals of business-to-business (B2B) content marketing worldwide as of November 2021

Goals of B2B content marketing worldwide 2021

statista_content_maraketing_leading_goals_b2c

During a November 2021 survey carried out among professionals involved in business-to-business (B2B) content marketing, 91 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for 44 percent of respondents.

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